Today's Note gets this right: "Folks, we've said once, and we'll say it again and again. People read and trust their local newspapers and watch and trust local television. Straight news articles like the Cleveland Plain Dealer's coverage of the President's trip to the Buckeye State yesterday is one of the reasons why the White House is convinced in can sell its agenda by taking it directly to the people." Which is why equally savvy outreach to local media outlets has to be of top priority for the Democratic media counter-offensive.