Ten steps to building a permanent field program with the New Grassroots

Here is one possible scenario the Democratic Party can use to build a vast, permanent field organization with the New Grassroots by leveraging email, the web and a little technology. Any number of variations on this basic plan would all work just fine -- my purpose here is only to introduce the basic structure of such a plan:

1. Propose the plan to the base. Ask the new grassroots to join and fund a permanent field program. A short email campaign to the JohnKerry.com and DNC email lists will probably raise $5,000,000 in repeated emails over several months. Probably 10,000 people in about 1,000 counties would sign up to participate. An email campaign to the DNC list alone will probably raise $1,000,000 and sign up 2,000 people. No doubt there are also major donors who will want to fund this.

ZackExley.com